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Amy Karuletwa

Amy Karuletwa

Santa Clarita, CA, USA

International Alumni Director & Co-Founder of Stori Coffee

International Alumnae Director at Rwanda Girls Initiative

Open to Remote
Contact

Background

• Highly accomplished and innovative communications professional with key domestic and international experience in penetrating new markets, expanding existing ones, and creating sustainable benefits within supply chains. • Results-oriented, visionary leadership with documented success in new market identification, regional advertising, branding and competitor analysis. • A talented writer with strong experience in developing written communications and information on strategy, policy, marketing, and business development. Experience in corporate/organizational communications. • Skilled in international staff supervision and training, client relations and strategic planning. • Strong organizational management, project management and leadership experience. Efficient, productive and resourceful. • Polished communication, presentation and problem-solving. • Sharp, keen and focused. Easygoing management style. Dynamic presentation style.


Job experience

  • August 2019 - present
    Co-Founder & Chief Operating Officer
    Stori Coffee
    Seattle, WA, USA & Los Angeles, CA

    Stori Coffee’s mission is to connect people through the products they consume so that each person throughout the
    coffee supply chain is identified, included, and treated with integrity, from farmer to customer. Stori’s mission is to
    capture and preserve the power of what connects us —our Story. That’s why we trace the human connection throughout
    the coffee supply chain, sharing the stories of the incredible people that bring us together over coffee.
    Organizational Leadership
    • Worked on creating and developing brand identity, mission, assets, and vision
    • Developed operations strategy including roasting logistics, green coffee acquisition, and order fulfillment
    strategy
    • Sourced packaging and worked closely with the designer on developing the brand identity and package messaging
    • Developed and implemented the social media strategy for the Stori Coffee Instagram Account
    • Works closely with the master roaster on roast and taste profiles, adjusting both as needed to meet the brand vision
    and customer expectations
    • Manages inventory in Shopify and order fulfillment for the Stori DTC platform, Amazon store, and Fresh Direct
    Account
    • Manages company merchandise and is in charge of sourcing new merchandise based on trends, statistics, and
    demand
    • Provides insight on company photography including, taking photos, editing photos, and writing copy for photos
    Communications
    • Establish and maintain relationships with vendors, suppliers, and customers
    • Maintains and provides weekly reports to the Stori team around the operations of the business
    • Manages communication for order fulfillment for various platforms and customers
    • Assists in communicating brand vision and mission through marketing materials, blog posts, social media
    accounts, collateral, and packaging
    • Works with the marketing team on editing material before publishing
    • Fascinates weekly company meetings and strategizes company direction and vision

  • April 2018 - present
    International Alumnae Director
    Rwanda Girls Initiative
    Seattle, WA, USA & Gashora, Rwanda

    Inspired by the opportunity to engage with strong young Rwanda women as they transition between secondary school
    and university. Striving to assist each student throughout the various stages of transition before, during, and post-university by actively engaging with them and providing resources, support, and network opportunities that will facilitate
    them in reaching their full potential.
    Organizational Leadership
    • Exploring, organizing, and implementing ways for Gashora Girls Academy of Science and Technology Alumnae
    to support current students through mentorship programs
    • Connection and relationship management with alumnae around the world by managing and maintaining an
    alumnae technology platform
    • Developing opportunities for host families to support students
    • Developing internship opportunities for students during and after their university years
    • Establishing a network of both private and public sector companies in Rwanda and internationally to establish
    job opportunities for alumnae as they finish their university studies
    • Developing workshops and seminars that provide resources for alumnae such as resume writing, interview
    preparation, and professional language skills
    • Oversee and balance the budget for Alumnae Relations; within the annual program budget, manage existing
    and/or additional alumnae programs, services, and communications
    • Conceptualize, develop, plan, and implement new and innovative services, events, and activities for a diverse
    student and alumnae population
    • Developed an international student handbook to address subject manners related to the first years of attending
    university
    • Organize and manage all alumnae who attend the annual fundraising gala, which includes booking and
    managing all travel arrangements & accommodations, logistics, speeches, program events, and donor
    correspondence
    • Provide direction and advice to students regarding college applications. assisting with college essay editing and
    providing letters of recommendation
    Communications
    • Facilitating career-focused connections and partnerships on behalf of Alumnae both internationally and in Rwanda
    • Working in partnership with Gashora Girls Academy of Science and Technology Team to develop in-country
    opportunities and partnerships
    • Establish and build relationships with a wide range of alumnae, locally, regionally, nationally, and internationally;
    maintain regular communication with alumni via direct contact, email blasts, alumnae web pages, social media,
    and print publications
    • Ensure accurate and complete alumnae database records; capture contact, biographical, and career information
    of alumnae via surveys, projects (e.g., alumnae directory), correspondence, website, postal returns, etc.
    • Works with the Student Leadership at Gashora Girls Academy of Science and Technology to develop activities
    that will ensure student involvement with the Alumnae Association before and after graduation.

  • March 2013 -
    Co-Owner & Founder
    Green Origins
    Seattle, WA, USA

    Motivated by the potential to create community changing opportunities through the purchase of coffee from women
    owned and operated cooperatives. Driven to use quality to advance a product in a saturated market, through strategies
    including storytelling, emotional connection, and social responsibility.
    Organizational Leadership
    • Responsible for finding and building new client base.
    • Developed and implemented a program that give back to the coffee growing communities.
    • Assisting in implementing a fully transparent supply chain from grower to consumer.
    Communications
    • Fostering relationships internationally with growers, supplies, and exporters.
    • Communicating with customers regarding order processes and billing information.
    • Working with freight forwarding company on shipping and customs clearing.

  • September 2014 - September 2015
    Executive Assistant to the VP
    Crista Senior Living Community
    Shoreline, WA, USA

    Expert in organizational project management, prioritization, scheduling, and logistical management skills. Talented
    communicator, negotiator, and business team leader. Decisive, energetic, results oriented and driven to action. Discreet
    in managing confidential and personal affairs.
    Organizational Leadership
    • Worked directly with the former Vice President for ten months and then assisted with facilitating new Vice
    President's transition into office and the resulting changes in the organization, management staffing and policy.
    • Advised and assisted in establishing organizational priorities, developing strategic objectives, analyzing issues,
    optimizing internal resources, and managing communications.
    • Serve as the Vice President's primary point of contact with senior management and staff.
    • Coordinate scheduling, logistics, travel/transportation, and meetings for the Vice President.
    • Manage special events including an all-day off-site conference, an off-site staff weekend retreat, and a volunteer
    appreciating even.
    Communications
    • Served as primary designer, writer, and editor of presentations for the Vice President.
    • Wrote/edited many documents including policy statements, annual reports, newsletter articles, crisis
    communications, educational materials, and high-level correspondence with the parent company’s executives.
    • Was the primary point of contact for state/government agency regarding bond compliance issues.
    • Assisted and communicated with Department of Social Health Services (DSHS) regarding State surveys and
    compliance.


Education

  • The Master's University
    Communications- Speech Communication
    1998 - 2001