Background

Senior Sales and Business Development Director with more than fifteen years of experience with seven developing new markets, industry verticals, and partnerships in Fortune 500 high-tech industries, relentless sales producer, helping companies succeed by providing win-win solutions and business relationships. Solution sales include SaaS, Identity Management, Biometrics, Logical Access, Financial, Healthcare, Electronic Security, and the Latin American market. Track record of establishing strategic channel partners and long-term business relationships. Bilingual with fluency in English and Spanish. --Facilitated company revenue growth of over $3.5 M in 12 months by proposing and implementing biometric technology with a new financial customer, decreasing their ID theft by 63% --Generated additional $ 3.65M revenue growth by developing and implementing a sales strategy with 300 channel partners by reaching untapped markets (Telco, Healthcare, Financial, Access Control, and Time and Attendance). Core competencies include product management, business development, sales management, biometrics/ID management, product development, strategic marketing, team leadership, solution selling, account management, channel partners management, key account management, go-to-market strategies, mentoring, and cross-functional collaboration. Team player and relationship-driven with years of success meeting and exceeding revenue goals

Job experience

• May 2021 - present
  Director of Sales and Business Development
  Plug and Play Technologies
  

  Santa Clarita, CA, USA

  Developed sales and business model for technology start-up specializing in sales and marketing of advanced security technology solutions. Increased sales 19% ($ 1 million) Territory which included United States, all Latin American and Caribbean markets offering the latest in biometrics (voice, face, fingerprint) and electronic security technologies
  

• October 2020 - April 2021
  VP of Sales
  Daon Inc.
  

  Fairfax, VA, USA

  Recruited to introduce Identity Management onboarding and authentication platform in Latin America.
   Developed sales and business model for three million users to promote health passport solution in Costa Rica to preserve tourism; effort helped the country to keep the borders open to visitors.
   Initiated mobile onboarding and authentication project with one of a top-five leading insurance company in Mexico with branches in all Latin America increasing customer enrollment 40% and operational efficiency 18% and a POC with one of Mexico’s leading national banks increasing enrollment 24% and operational efficiency 9%.
  

• January 2017 - December 2019
  Director of Sales
  HID Global
  

  Austin, TX, USA

  Recruited to expand biometric product line from Brazil into Mexico and Central America. Established 15 new channel partner relationships, vendors, and other contacts to introduce and evangelize the brand, increasing 37% revenue within a two-year period and 127% pipeline growth by adding new market niches. Promoted hardware and software partners for ATM, ID management, and logical and physical access control in financial, healthcare, government, retail, and pharma markets, detecting and avoiding identity theft.
   Generated additional $ 3.65M (243 %) revenue growth by developing and implementing a sales strategy with 300 channel partners by reaching untapped markets.
   Generated additional $510K+ revenue growth and 13.89% market share increase by developing and implementing a business alliance program offering an end-to-end solution to customers, blocking out the competition.
   Generated additional $1.3M (372%) revenue growth by implementing customer ID verification at the bank, 6.25% transaction cost decrease and 17% transaction time reduction.
  

• January 2012 - December 2016
  Director of Sales
  Crossmatch/Digital Persona
  

  Palm Beach Gardens, FL, USA

  Promoted from Sales Manager to Sales Director and maintained role through two acquisitions. Successfully planned, implemented and executed biometric strategic business plan for Mexico Financial market, complying with Mexico ID Federal Regulation, attaining 97% sales growth and making brand products the leader in Mexico’s financial sector for onboarding and ID authentication, and verification. In addition, implemented network and sales strategy of over 300 distributors, VARs and end users in Latam by vertical, providing a broad coverage for brand products with a sales increase of 246% in a three-year period (IT, Telco, Healthcare, Government, Education, Financial).
   Facilitated company revenue growth over $4.5 M in 12 months by proposing and implementing a biometric technology with one of Mexico’s top banks for customer and employee biometric onboarding decreasing their ID theft 63%. Became biometric official partner of the bank worldwide.
   Crossmatch Top Sales Performer award recipient 120% goal over quota ($7.5 million in 2014) and, 128% goal over quota ($11.8 million in 2015) achieving 587% pipeline growth by adding new market niches, increasing sales in 248% within four years.
   Facilitated company revenue growth $1.94M by increasing ATM use 41%, throughput increase 5% and revenue increase 67% by designing and implementing an ATM biometric user ID strategy.
   Increased company revenue $624K by developing and implementing a remote customer acquisition and authentication system, increasing customer acquisition 40% and operational efficiency 30%.
   Increased company revenue $310K, bank customer base 41% and efficency 17% selling financial services at Malls, using a mobile Bluetooth device for secure customer onboarding in 12 month.
   Achieved 85% growth of Digital Persona Identity Access Management software platform (SaaS) for a government entity in Costa Rica and 50% growth of Digital Persona Identity Access Management software platform (SaaS) for one of top five Mexico’s banks.
  

• 2012 - 2012
  Sales Manager
  Authentec
  

   Increased sales 13%, $3 million, in region by introducing silicon sensor technology (sensor and OEM modules) to T&A Brazilian terminal manufacturers.
   Achieved 18% sales growth, $2.5 million, by introducing silicon USB family readers (Eikon) to financial, Telco and Healthcare market in Mexico, Central America, Peru and Colombia.
  

• 2003 - 2011
  Sales Director
  Safram-Morpho/L1-ID/Bioscrypt
  

  Managed and coached 5-person team to increase sales 2,600% over 9-year period, introducing biometrics (fingerprint, finger vein, multispectral, and facial recognition), opening new business niches.
   Increased revenue 3,900% in Mexico within two years by identifying new business opportunities and increasing end users. 160% growth over sales quota in 2010 ($2.3 million) selling facial recognition to the Mexico Federal police.
   Generated additional revenue growth 875K by designing and implementing a biometric access control system at the airport facilities increasing security by 70% and security compliance.
   Facilitated revenue growth over $ 850K by implementing a biometric ID security solution for Congressional voting increasing voting speed 86%, ID Security 100%, and increasing the speed of the attendance list pass by 38% for initiative voting in Mexican, Chilean, Salvadorian and Peruvian Congresses.
   President Sales award recipient 2011, 144% ($1.5 million) growth sales over quota.
  

Education

• Iberoamericana University
  BS
  

  - present
• Ipade Business School
  Business Management
  

  - present