Background

Experienced Senior Product Brand Manager with a demonstrated history of working in the business supplies and equipment industry. Skilled in Search Engine Optimization (SEO), Event Management, Magento, Marketing, and Research. Strong product management professional with a Bachelor of Science (BS) focused in Business Administration and Management, General from California State University-Northridge.

Job experience

• June 2016 - September 2022
  Senior Product Brand Manager
  Enviro Safety Products
  

  Santa Clarita, CA, USA

  Oversaw 3M as well as an additional 21 product brands relating to all pricing product marketing and promotions for website
  Managed over 50,000+ SKU for the website within magento platform handing pricing product description and optimizing meta data
  Achieved 20% gross Profit growth quarter over quarter of key brands, and overall website gross profit
  Collaborated weekly with the graphics team to create weekly emails highlighting key products and promotions to drive website traffic, sales and lead generation.
  Collaborated weekly with our Development team in Pakistan, in relation to any development needed for website
  Spearheaded the Launch of six new brands, and their entire product catalog working directly with suppliers to implement strategic pricing and marketing to ensure success
  Utilized google analytics, to measure success of website, as well as products, focusing on bounce rate and conversion rate, as well as building profiles of our customer base
  SEO optimization of key product pages for optimal search results and lead generation
  Collaborated with key suppliers and wholesalers, focusing on new products to increase sales quarter to quarter
  Directed analysis of competitor websites, to strengthen our marketing position within the industry
  

• March 2016 - June 2016
  Data Coordinator
  Consumer Attorney Marketing Group, Inc. (CAMG)
  

  West Hills CA

  Worked in the data department, analyzing direct marketing tv ads data, for consumer attorneys advertising their services on television for class action lawsuits . Analyzed data was used to ensure ad buys were being optimized for the highest level of ROI.
  

Education

• Cal State University Northridge
  Bachelor of Science (BS)
  

  2004 - 2010

  Business Administration and Management, General