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Patsy Ayala

Patsy Ayala

Santa Clarita, CA, USA

Public Relations & Government Affairs

California Assembly Senior Field Representative at State of California Assembly

Open to Remote
Open to Relocation
    Contact

    Background

    Highly motivated, enthusiastic, and award-winning professional with ample experience in the public sector under the California Assembly and California Senate. In the private sector she has been contributing to economic development and have experience in international corporations like General Electric Aircraft Engines. Creative, dedicated and committed to delivering community services. Government affairs specialist, public relations professional & involved in business and community organizations. Human resources & media experience. radio host experience, TV news shows guest commentator at CNN, Mundo Fox & Univision. Multi-tasking in nature and can work effectively even under pressure. Capable of managing multiple projects at any given time. Diversity, Equity & Inclusion Specialist. She cultivated and kept good relationships with community leaders, stakeholders, and constituents. Experience in crisis management like COVID-19, SoCalGas Massive Gas Leak, Fires & Caltrans. Patsy acted on behalf of California Legislators for government affairs, legislative work and creating opportunities to serve the constituents to navigate the State of California agencies. Current Planning Commissioner for the City of Santa Clarita.


    Job experience

    • April 2021 - present
      California Assembly Senior Field Representative
      State of California Assembly
      Santa Clarita

      • Represented Assemblywoman Suzette Martinez Valladares (2021 to 2022)
      • Represented the Assemblyman Scott Wilk from District 38th (2013 – 2016)
      • Represented Legislators on government affairs & community events.
      • Monitored federal, state, and local legislation with emphasis on the California Legislation; Case research and analysis for Assembly member; State Records; Internship Program; Recognitions and event presentations; Media and Social media relations for the district.
      • Responsible for organizing the Assembly virtual and on person events & special projects in Santa Clarita, San Fernando & Simi Valley.
      • Cultivated and kept good relationships with community leaders, stakeholders, and constituents.
      • Prepare special reports for Assemblymember and California Assembly.
      • Manage crisis management situations with LA County Fire Department & Sheriff Department & during COVID like EDD cases, homelessness, mandates, health department, DMV, and education.
      • Oversees the California Assembly 38th District Office management.
      • Liaison for business organizations & employers for Employment Law & Legislation.
      • Liaison with the Government and the Community for constituents’ issues and requests for services from the State of California.
      • Active participant in the cities and community committees like Homelessness Task Force, Tourism Council, Chambers of Commerce, School Districts & Non-profit organizations.

    • December 2016 - April 2021
      Senate District Representative
      State of California Senate
      Lancaster

      • Acted on behalf of Senator Scott Wilk from District 21st in government affairs and community events.
      • Developed and maintains good relationships with community leaders and the constituents in all the cities of the District.
      • Provided strategic communications within government affairs and constituents.
      • Direct communication with Local Media and key organizations in the District.
      • Formal writing for Media, Talking points and Advancements for Senator.
      • Provided Legislative updates to the government and community organizations & provides legislative ideas.
      • Event Coordinator for Senate events and partnership events with other government and local organizations including planning, coordination and promotion of events in traditional media, social media, and community & business organizations.
      • Responsible for managing personnel and budget for the events.
      • California Senate certificate coordinator. Implemented and manage the Certificates Procedure reporting to the State.
      • Community Liaison between District and Sacramento.
      • Handles the advisor functions for the Senator in the district.
      • Public Speaking on behalf of Senator Scott Wilk and MC of many community events.

    • January 2010 - January 2014
      Corporate Relations Director
      Our Valley Multimedia
      Santa Clarita

      • Conceptualized and started the first bilingual media in Santa Clarita Valley and North Los Angeles County.
      • Served as intermediary between the publication and various corporations, such as: Union Bank, Wells Fargo, Southern California Edison, amongst others.
      • Managed the budget, sales, and strategic planning on every edition.
      • Responsible for recruitment and new hires for sales and design areas.
      • Social media strategist. Defined Facebook, twitter, and LinkedIn campaigns for diverse customers.
      • Co-host of the KHTS radio show “Where there is a will there is a way” broadcasting on the third Wednesday of the month on 1220 AM with Bill Miranda, CEO of the Santa Clarita Latino Chamber of Commerce and incoming 2021 Mayor of Santa Clarita. The goal of the show was to educate and motivate the community.
      • Responsible for the content, promotion, and marketing of radio space as well as sponsorship opportunities.
      • Coordinated show agenda, live on-studio interviews as well as remote interviews.

    • September 2002 - January 2010
      Owner
      Fitness Provider
      Santa Clarita, CA, USA

      • Owned and managed a fitness provider firm with various locations within the Santa Clarita area including on site companies’ gym facilities and classes for the City of Santa Clarita.
      • Recruited instructors, balanced resources workload, coordinated and performed market analysis, marketing plans and new customer prospecting.
      • Maintained relations with Parks and Recreation from the City of Santa Clarita for promotion and special events.
      • Maintained 3 simultaneous facilities operating in different areas of the city providing services.

    • November 1999 - August 2000
      Human Resources Coordinator
      General Electric Aircraft Engines & Power Systems
      Queretaro, Mexico

      • Worked as the Human Resources technical recruiting coordinator for the engineering center of Aircraft Engines, Power Systems & Industrial Systems Divisions.
      • Recruited and selected technical and engineering positions for the Engineering Center for Aircraft Engines, Power Systems, Medical Systems, and Industrial Systems Division.
      • Handled the interviewing, selection, hiring, and training of new employees as well as defining career path and compensation planning for the areas mentioned above.
      • Developed the human resources procedures in coordination with GE North America using six-sigma methodology.
      • Member of the ISO-9000 implementation team for the Human Resources area.

    • June 1996 - October 1997
      Hiring Chief
      TV Azteca
      Mexico City, Mexico

      • Preselected, hired, and interviewed for the company entry and exit process. Coordinated training for new employees.
      • Responsible of background checks, preparation of job description definitions and managed SLA statistics.
      • Developed and implemented databases for hiring contracts as well as general information about employees.


    Education

    • Instituto Tecnologico y de Estudios Superiores de Monterrey
      Bachelor in Management in Computer Systems
      1991 - 1995

    Certifications

    • Moral Foundations in Politics
      Yale University
      June 2016 - September 2016
    • Marketing
      Wharton University of Pennsylvania
      April 2014 - July 2014