Background

A creative thought leader with 15+ years of proven success directing and implementing a broad range of revenue-generating design strategies, from ideation to completion. High performance team leader, experienced in brand strategy and team building for small and multinational Fortune 500 businesses within consumer electronics, environmental, educational and energy industries.

Job experience

• May 2021 - present
  Sr. Creative Director
  QFX INC
  

  Los Angeles, CA, USA

  In close collaboration with the Sr. Executive Director, I spearheaded the formation of an exceptional in-house high performance creative team focused on delivering outstanding results. Driving the successful launches of diverse products, showcasing excellence across mediums capturing attention, boosting brand awareness and delivering conversions.
  
  • Created a visual appealing and user-friendly tier 1 website that effectively communicates our brand message, resulting in significant increases in consumer retention and satisfaction.
  
  • With deep understanding of Amazon’s marketplace, resulting in successful development of engaging A+ Content that drove a 25% increase in sales, enhancing brand presence, and maximizing customer conversions. With meticulous attention to detail and creative proficiency, I consistently deliver visually compelling and informative content resulting in a 30% boost in customer engagement that captivates target audiences and surpasses performance objectives.
  
  • Successfully implemented strategies that led to an 80% increase in product launches, annually. Moreover, achieved this feat while simultaneously elevating the level of creativity. Maximize productivity without compromising on quality or originality.
  
  • Mentor and inspire team members, recruit top talent, and motivate the creative team through influence and leadership. Partner closely with colleagues, external agencies, stakeholders, and executive management to identify breakthrough creative concepts, to understand business needs, prioritize work, and identify new capabilities required for best-in-class creative touchpoints.
  
  • Composed a cohesive CES Trade Show exhibit and hotel suite. Delivering eye catching consistency between booth and suite, uniting our exhibit and experiential needs in alignment with our brand message. Utilizing our expertise to deliver a unique display solution that brought our brand to life. Our capabilities combined with our collaborative spirit, truly showcased an authentic and original design.

• August 2014 - present
  Creative Director, Consultant
  Tiger Corporation USA
  

  Torrance, CA and International Offices Worldwide

  Worked directly with the President to expand brand awareness, targeting the American market by rebranding packaging, aligning the goals of Tiger Corporation to the needs of its customers.
  
  • Delivered significant brand strategy and bottom-line growth through the development of advertising, print collateral and package redesigns advancing Tiger’s brand presence.

• July 2013 - present
  Creative Director, Consultant
  Panasonic Energy Corporation of America
  

  Columbus, GA and International Offices Worldwide

  Established a strong and consistent global brand identity throughout all collateral materials, including website, brand packaging, and in-store POP displays for this multinational electronics corporation. Collaborated with executives in the local and international offices to provided creative website development solutions.
  
  • Created a dynamic website modeled as the universal standard for Panasonic, dramatically increasing consumer retention, brand awareness, sales and empowering select Panasonic end-users to manage their respective website sections.
  
  • Designed numerous creative packages (AAA Battery, SolarSmart Panel, etc.), meeting Panasonic's business objectives while advancing their brand strategies and building their B2B and B2C channels.
  
  • Responsible for developing a variety of visually stimulating POP displays featured in Target and several other small retail stores, in alignment with corporate business strategies.

• February 2000 - November 2013
  Creative Director
  SANYO North America Corporation
  

  Chatsworth, CA

  Directed and established creative design objectives in support of ongoing multimedia marketing programs for an $18 billion Fortune 500 world leading manufacturer, specializing in consumer, commercial and environmental product solutions.
  
  • Worked directly with executive management of 9 unique divisions within the SANYO Corporation to assess market trends and implement costs and budgets for yearly marketing objectives.
  
  • Provided creative vision and concept design for an $11 million budget while adhering to strict corporate brand guidelines and meeting rigorous deadlines.
  
  • Devised advertising strategies to generate creative objectives focused on B2B and B2C online and print marketing campaigns.
  
  • Collaborated with executives to alter corporate presentation strategies, adding packaging material to compete visually with in-store competitors, effectively securing accounts with Costco, Walmart, Target and various others.
  
  • Forged and sustained a high performance outsourced creative team of 20+ vendors to translate marketing objectives into creative strategies.
  
  • Mentored, developed and directed create teams in the production of advertising campaigns, packaging, website strategies, marketing collateral, photography, video production, trade show concepts/booth design (CES and other trade shows) and new product development.
  
  • Significantly expanded our online presence by leveraging creative talent for marketing trend analysis, greatly increased sales within key channels.
  

Education

• California State University Northridge
  Bachelor of Arts Degree
  

  1992 - 1994
• Glendale Community College
  Associate of Arts Degree
  

  1989 - 1991