Veronica Vicente
GLOBAL EXECUTIVE
Chief Operating Officer at Crowe Global
Background
Hands-on global executive with deep expertise in multinational, medium-size, and start-up environments in the financial services and technology sectors. Highly effective leader skilled in leading and executing large, complex projects in dynamic operations. Adept at training and inspiring multi-cultural teams that excel in a fast-paced, competitive environment. Led organizational and cultural changes during complex, high-growth situations.
Job experience
- October 2019 - presentChief Operating Officer
Crowe GlobalVentura, CA, USAGlobal Operations: Oversee building and implementing systems, processes, workflows,
and procedures that resulted in cost efficiencies, time savings, and greater productivity.
Support and define the company’s strategic growth, development, and operating efficiency.
Handle daily operations related to leading finance, human resources, administration, legal,
information technology, cybersecurity, communications, and global event management.
Provide timely, accurate, and relevant reporting across the Crowe Global network. Serve as
performance manager for regional executive functions. Efficiently manage all required
resources, including technology and people, as well as guide organizational structure, new
team member selection, and infrastructure relationships with external resource providers.
Developed the Digital Transformation ramework for the network, which led to technology
upgrades for 200+ companies. - September 2014 - October 2019Global Director of Operations
Crowe GlobalVentura, CA, USAClient Relations: Established sound, cost-effective operational processes to support
growing network of international firms. Negotiated and worked with clients on resolving
conflict. Provided ongoing support to firms on adapting global materials to local markets and
clients. Oversaw legal compliance, documentation, and registration issues. Guided
Operations Team, including Events and Communications, on how to improve the client
experience across all touchpoints.
• IT Management: Respected leader and expert in strategic planning. Restructured and
modernized IT operations in corporate office. Created redundancy and fail-proof operations
in all essential systems, servers, and computers. Ensured continuity of computer services
for all internal users. Managed IT budget.
• Project Management: Charged with technical leadership and project coordination reporting
directly to CEO and Board of Directors. Hired outside experts to work with leadership and
create all necessary documentation, leading to a system that functioned seamlessly 24/7
around the globe.
• Cybersecurity: Spearheaded cybersecurity operation through an outsourced solution.
Planned, developed, implemented, monitored, and executed security strategies to ensure
employee confidentiality and integrity. Participated in threat and vulnerability evaluation.
• Website Management: Oversaw global website, from server functinality to UX/UI and
development, as well as the global intranet, its database, servers, functionality, and user
experience.
• Domain Management: Managed more than 550 domain accounts for internal network use
and external use by member firms. Bought and registered domains in over 130 countries.
• Training: Leveraged on-site and virtual training to teach company professionals about
Brand, Change Management, and Digital Transformation Project strategy and
implementation. - October 2009 - October 2014Global Brand Compliance / Web Officer
Crowe Horwath InternationalVentura, CA, USA• Website Management: Oversaw global website, from server functinality to UX/UI and
development, as well as the global intranet, its database, servers, functionality, and user
experience.
• Domain Management: Managed more than 550 domain accounts for internal network use
and external use by member firms. Bought and registered domains in over 130 countries.
- Global Brand Management: Led global brand change across the Crowe Global network.
Set strategy and oversaw creative development by outside design firm. Responsible for
global brand change management across 700+ offices. - January 2006 - September 2009Operations Manager
Oversee.netLos Angeles, CA, USAOversee.net was an innovative technology company that owned and operated a portfolio of
consumer websites in finance, travel, and retail designed to help consumers discover, compare,
and save.
Operations Manager & Search Engine Marketing Expert - January 2001 - August 2003Account Executive
ParadigmTokyo, JapanAccount Executive for a full-service digital creative agency that featured a multinational,
multilingual team, consisting of graphic designers, writers, strategists, UI/UX designers,
programmers and project managers.
Education
- Aoyama Gakuin University
M.A. Degree in International Politics and Economics1998 - 2000
