Background

Accomplished, pragmatic business leader, brand & product builder, and channel driver with a proven track record of building high-performing organizations, developing new markets & business models, and coaching teams to inject best practices across the enterprise — unlocking product innovation, optimizing the customer journey, and positioning global brands & businesses for performance, growth, and scalability.

Job experience

• March 2022 - July 2025
  Director, Channel Management & Business Development
  PDC
  

  Santa Clarita, CA, USA

  Handpicked for newly created business development & channel leadership role — optimizing legacy channel distribution & GPO relationships while expanding into new non-hospital segments of the healthcare market.
  • Serve as chief evangelist for maximizing revenue from PDC’s existing channels & distribution partners — engaging internal sales teams and reinvigorating external partner relationships while applying smart targeting & strategies to collaboratively identify & win the most profitable opportunities.
  • Championing the healthcare division’s expansion into untapped markets beyond the hospital — driving investment, shaping the go-to-market strategy, managing internal / external stakeholders, and developing market-specific playbooks to create new multi-million-dollar revenue streams.
  

• May 2019 - March 2022
  Director, Product Management
  PDC
  

  Santa Clarita, CA, USA

  Tapped to assume full ownership for the company’s $125MM healthcare product portfolio — leading strategic initiatives to identify unmet customer needs, reposition the products & brand against competitors, and deliver a roadmap to drive revenue and profit growth in the category.
  • Refocused & steered the team, business, and portfolio through the pandemic — streamlining processes, analyzing & rationalizing the product offering, implementing an innovative pricing strategy to maximize revenue & margin, and remotely empowering the team to function as independent global product leaders.
  • Spearheaded development of long-term growth plan / roadmap — analyzing trends and laying the strategic groundwork for entering new markets, strengthening partnerships, ensuring supply chain resiliency, improving pricing sustainability, and accelerating product innovation.
  

• February 2016 - March 2019
  Director, Marketing & E-Commerce
  PDC
  

  Santa Clarita, CA, USA

  Recruited by $220MM global manufacturer of identification products & safety solutions to restructure its service-based marketing and e-commerce disciplines into a unified division — defining and driving the organization’s success across healthcare, government, education, leisure, and entertainment verticals.
  • Developed and implemented new multi-channel marketing, promotions, and e-commerce strategy — optimizing $4MM annual budget, increasing brand awareness, and delivering 25% revenue growth.
  • Led strategy and execution of 20+ multi-channel campaigns per month to grow existing products and launch 12+ new products annually — driving collaboration across product, R&D, sales, and marketing.
  • End-to-end owner of PDC’s digital vision — shaping the long-term roadmap, website consolidation plan, and investment strategy and galvanizing leadership support for platform migration to grow the business by 25%.
  • Developed strategy and launched 500 products into Amazon’s new healthcare marketplace — achieving 18% annual revenue growth for three years in a row.
  

• February 2008 - September 2015
  Marketing Director
  Dr. Schulze's American Botanical Pharmacy
  

  Los Angeles, CA, USA

  Recruited by the CEO of the leading developer, manufacturer, and distributor of premium herbal products to build and lead the brand’s first-ever cross-functional and revenue-generating marketing department.
  • Developed and launched a comprehensive loyalty-rewards program to encourage repeat purchase and trial of additional products — quickly increasing average order size by 30%, growing revenue by 24%, and doubling program membership.
  • Built business case and strategic roadmap to revitalize the brand’s declining wholesale and private-label channels — increasing revenue by 50% over 2 years and successfully delivering more than $1MM in direct sales on Amazon’s marketplace within 18 months.
  • Pioneered, tested, and launched a nationwide referral program for health practitioners — successfully delivering more than 150% growth in the first year.
  

Education

• Boston University
  MBA
  

  - present
• Utah State University
  BA in Finance
  

  - present